Carlos Meneses is co-founder of Produce IQ, the first digital marketplace for qualified fresh produce growers and buyers. He started his career as a financial analyst in mergers and acquisitions within the fresh food industry. It didn’t take long before Carlos decided to leave banking and pursue entrepreneurship full time. As a result, he is currently creating a digital marketplace to help buyers and sellers in the world of fresh produce. In this video we dig into his career so far, previous experiences, reasons for moving away from banking and into entrepreneurship, what a typical day in the life looks like, advice for others, and more.

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