Diana Petrini



About Diana

Diana Petrini is a Leadership Coach who partners with her clients to connect to their most creative and powerful selves. Diana believes strongly that having deep, meaningful conversations is what it takes to change the world.


Toronto, Canada

Fluent Languages

English and French

General Education

York University Bachelor of Arts.

Coaching Training

Diana is a Certified Professional Co-Active Coach from The Coaches Training Institute, a Credentialed Professional Certified Coach from the International Coaching Federation.

Coaching Themes

Her pragmatic, fierce-loving coaching style is infused with humor, empowering her clients to feel safe, get vulnerable and courageous to find possibility and newness in areas that previously felt stuck.

What is Her Niche?

Diana is a leadership and relationship coach. However, she believes all coaching is about coaching the whole person. Diana founded Venturebee and is the Co-Founder of Women Who Thrive – both organizations that enable entrepreneurs and executives to collaborate and elevate one another.

What She Wants to Share about Her Coaching Style

After years of Leadership training, the best definition of leadership Diana saw was a meme that read: “Leaders make things better”. Diana’s purpose is to help people connect with how they can make things better. She is fiercely truthful and loving; this allows her to say what needs to be said and help people move through it, thrive and do what they’re meant to do. It’s freeing stuff.

How Long Has She Been Coaching?

13 years

Coaching with Diana