#Zillow #RealEstate #RealEstateAgent
Zillow launches residential brokerage what happens next?
In today’s video, I will talk about Zillow becoming a brokerage and how it will affect the real estate
And how real estate agents should deal with the change because there is no need to panic,
You only need the right perspective and strategy to deal with Zillow as a brokerage or any other
2:18 Online employee VS Real estate agent
Zillow is not the first online platform that became a brokerage,
And an online employee is not a real estate agent who gets paid on commission and eager to build a
relationship with their client and close the deal.
5:28 A skilled real estate agent will never be out of business
An online platform like Zillow, getting a license and becoming a brokerage is not new,
So, don’t be intimidated by the big name and know that your performance only is what will determine
how it will affect your business.
6:22 Competition is normal
Zillow is a competitor, and you have the chance to prepare your strategy and adapt to the market
7:12 Brand loyalty
Focus on your network,
Your clients that you build a relationship with will not be affected by Zillow as a brokerage or any other
competitor, as you are their trusted real estate agent.
And harness the social media power to establish your brand presence.
9:06 It forces you to step up
Zillow becoming a brokerage will reveal the dedicated real estate agents, who can perform their job
under any circumstances and separate them from agents who do the bare minimum.
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